Intel Demonstrates Technology That Transforms the Entertainment Industry at Sundance Film Festival
SANTA CLARA, Calif. — (BUSINESS WIRE) — January 18, 2018 —
Sundance Film Festival, Intel will debut emerging technologies that
will change the way movies are made and enjoyed, showcasing the next
wave of innovation in the entertainment industry. The Intel Tech Lodge
at Sundance (558 Main Street, Park City, Utah) will feature hands-on
experiences where technology and entertainment come together:
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The machine room at Intel Studios houses Intel-powered servers and is the central compute location for rendering, storage content management and network operations. Intel Studios features 10 petabytes of onsite storage. (Credit: Intel Corporation)
RealSense Volumetric Content Capture: Intel® RealSense™
technology will showcase a real-time volumetric content capture
experience that can record short clips of attendees in 3D, creating a
digital avatar that can be shared and transported into films.
Artificial Intelligence: In partnership with Sundance Film
Festival, Intel will showcase the power of artificial intelligence
technology in visual effects and filmmaking. In collaboration with Ziva
Dynamics* – a human simulation company that has worked with “Suicide
Squad,” “Fantastic Beasts” and “Ghostbusters” – Intel will create a
special effects experience that maps attendees faces in real-time,
enhancing the fan experience through machine learning and allowing
attendees to interact with a life-like avatar.
Virtual Reality: Intel has teamed up with filmmaker Eliza McNitt
to unleash the creative potential of her virtual reality experience,
“SPHERES: Songs of Spacetime,” providing the tools to create a digital
experience where attendees will be able to immerse themselves in space.
Drones: See how custom animations are built for Shooting Star
drone light shows, with hundreds of drones creating art in the sky.
The Intel Tech Lodge will host several events, including:
Media Preview: Media can enjoy a preview of the technology in the
Intel Tech Lodge on Thursday, Jan. 18, by appointment.
Immersive Media Industry Panel: Intel will host an Industry Panel
Session on Immersive Media from 2-2:30 p.m. Saturday, Jan. 20. Ted
Schilowitz, futurist from Paramount*, Chris Bobotis, head of immersive
at Adobe*, and McNitt will join Intel Studios head Diego Prilusky to
discuss the capabilities of immersive media and how it can push creative
boundaries in entertainment and filmmaking.
Sphere Cocktail Party: Hosted by Intel and McNitt, a cocktail
party will celebrate the premiere of “SPHERES: Songs of Spacetime” in
the Intel Tech Lodge from 8-11 p.m. Sunday, Jan. 21.
Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.
*Other names and brands may be claimed as the property of others.
Edie Kissko, 213-369-3719
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