Volkswagen has announced that by the end of 2017 the company had set a new production record, producing more than six million vehicles in a calendar year.
Volkswagen credit the new record to the largest model offensive in the company’s history – with the brand launching more than 10 new models globally in 2017 – combined with growing demand.
The long-standing best-selling Volkswagen Jetta, Golf, Santana, Passat and Polo lead the brand’s global production rankings.
Sales were also boosted by growing demand for the Tiguan and recently launched Arteon. Overseas models have also contributed to the production record with Volkswagen crediting the Chinese Santana sedan as an ‘especially popular model.’
Thomas Ulbrich, Member of the Board of Management of the Volkswagen brand responsible for Production and Logistics, sees a clear signal: “More than six million vehicles produced in 12 months – there is one thing that this shows above all: our plants and employees are continually improving their production competence.”
In 2016 Volkswagen Group became the world’s biggest car maker selling over 10.3 million vehicles, displacing Japan’s Toyota Corporation. Before Christmas, Toyota said it sold 10.35 million vehicles in 2017. Total Volkswagen Group sales for 2017 are expected to be announced this month.
The Volkswagen brand produces vehicles at more than 50 plants in 14 countries. Since series production started with the original Beetle 72 years ago, more than 150 million Volkswagens have rolled off the production lines. The brand’s global product portfolio now includes over 60 models.
Within the framework of Volkswagen’s TRANSFORM 2025+ strategy for the future, the German brand is stepping up its model offensive. Over the next few years, the entire product range is set to be renewed and expanded in core segments such as SUVs and e-mobility.
In this first phase the brand’s presence in the SUV segment is to be boosted. By 2020, the brand will offer 19 SUV models throughout the world and will increase the share of SUVs in the overall model range to 40 per cent.
In the second phase, from 2020 onwards, the brand is to build up a comprehensive family of full-electric vehicles on the basis of an entirely new electric architecture. The I.D. will be the automobile future of Volkswagen.
The family will include the I.D., I.D. Crozz and I.D. Buzz. These three models are part of the initial formation which Volkswagen will be introducing at rapid intervals from 2020 onwards to launch its worldwide electric offensive.
By 2025, Volkwsagen aims to have one million electric vehicles on the road globally.